At Kissmetrics, we’ve discussed ways to build authority in your industry through blogging. If you’re a fan of Social Networking Examiner, you might have find out about major brands which may have taken advantage of guest blogging. So today, we are going to have a look at exactly how you can get guest blogging opportunities and then make the most from them.
Before we start, the initial task is to decide what your goal for guest blog network is. Knowing this goal in advance is key in determining the correct type of blogs to submit guest posts to. Typically you can find three main goals for guest blogging.
With the right kind of content on the top blogs, that you can do all three of the things. In case you are seeking to accomplish either #1 or #2, then you should find blogs that have a good sized and engaged audience. In case you are just looking to accomplish #3, you will want to pinpoint blogs with strong root domain authority. You can examine this totally free using the SEOmoz toolbar. Knowing your goals beforehand will assist you to in determining which blogs could be the most effective for you to submit guest posts to.
So if you can sell seeds, it is advisable to find gardening blogs by having an engaged audience of gardeners. These should support you in finding the right kind of guest post opportunities.
Google is a superb place to start in the search for guest posting opportunities. You can utilize any of these keyword searches to find blogs that accept guest posts. Just replace keyword with keywords through your industry.
Are conscious of any prolific guest bloggers in your industry? Should you read enough blogs in your industry (you should), these would be the names the thing is over and over writing content for others. For online business marketers, that list includes Gregory Ciotti, Danny Iny, Leo Widrich, Neil Patel, Marcus Sheridan, and more. Using Internet search, search for the name of prolific guest bloggers inside your industry in addition to the phrase “guest post by”. This may reveal all of the sites these particular guest bloggers have posted upon. They should be good places for you to guest post upon at the same time. An additional benefit would be when you actually know a guest blogger inside your industry that can make an intro for you to the people who own blogs they have guest posted upon.
When you (or your online marketing agency) has ever pulled up a backlink analysis of any competitor while dealing with your SEO campaign, chances are more than one of your respective competitors have backlinks from guest posts they have done. When you have usage of tools like Open Site Explorer, you can look at the backlinks of your respective competitors and spot any blogs they have got written for. Should you don’t, that can be done a Google search for link:domain.com -domain.com “guest post” (replacing domain.com with the competitor’s domain) that ought to reveal sites which a competitor has written for.
A great deal of bloggers and guest posters will share their latest guest posts on social networks. Because the easiest one to search is Twitter, you should attempt having a Twitter search for keyword “guest post” to find the latest tweets about guest posts in your industry. Just adhere to the links to determine what blogs are accepting the guest posts.
Need more keyword search ideas or possibly a just a list with many different different guest posting opportunities? Look at this post on Buzz Blogger with 500 places to syndicate content and this one by Brian Keith May with 100 sites to submit guest posts.
Last, but certainly not least, is My Blog Guest, a community of guest bloggers. Sign up for free and look for blogs which can be accepting guest posts. Much better, post your very own information to express that you are wanting to write guest posts on the particular topic so blog owners can find you!
Getting ready to Pitch a Guest Post
Notice that we don’t just jump from finding guest blogging chances to contacting the blogs. That’s because there are several things you need to do prior to deciding to propose a guest post for the site you’ve just found.
Getting to know your target blog’s content articles are key. Sure you already know they may have content concerning the keyword you searched while seeking guest post opportunities. But you should know more concerning this content such as…
While your blog could have guest posts, the question is perform guest bloggers prosper? Do guest blog articles on the site get as much comments and social sharing as blog posts with the owner? Some sites might accept guest posts, however if the audience is merely tuning in for the blog owner, you then won’t achieve this well in case your goal is to build authority or get traffic back to your website.
Some blog owners are more likely to accept guest posts by some kinds of people over others. Peruse a few guest blogger bios around the blog to find out if these are fellow bloggers, freelancers, consultants, company owners, and the like. This is important once you introduce yourself to the blog owner to your pitch. Look for more details on the success rates of guest posting outreach in this study on SEOmoz.
To enhance your odds of getting accepted as being a guest blogger, you will need to acquire some recognition through the blog owner first. The easiest method to do that would be to have a couple of weeks and comment on their latest posts. You’ll get bonus points for sharing those posts on Twitter too – just be sure to include the blog owner’s @username on Twitter. By doing this, whenever you pitch your guest post, you won’t become a complete stranger.
The last thing you must do before contacting the blog owner is see the guest posting guidelines, if applicable, and follow them closely. Does the blog owner would like you to pitch an idea or actually submit an entire post? What format do they need it in? Do they want you to create a merchant account and enter it into WordPress? These are everything to understand beforehand prior to contact the blog owner.
As a blogger who receives daily guest post pitches, nothing turns me away from a message over ones starting with Dear Sir or Madam, Dear Webmaster, To the owner of Kikolani.com, or simply Hi. Somewhere on the blog you might be going to contact will be the name in the blog owner. You may have to ferret around because of it about the about page or on one of several blog’s social networking accounts, but it is most probably around. Think it is, and then use it to start the e-mail.
Keep in mind part about seeing who guest bloggers are stored on your target blog? Some blog owners are particular about only allowing other bloggers to submit guest posts on his or her sites. If you observed that most guest bloggers are bloggers themselves, then you might like to introduce yourself like a blogger at (insert your own or business blog here). You could always be a business person in the side – just focus on your blogging skills first.
Be sure you include why you ought to be a guest blogger. Add a few links to posts you possess published elsewhere, as well as your own blog. Preferably go along with posts that have a very good amount of social engagement and so the blog owner will discover your potential value with their audience.
The way to Pitch a Guest Post Idea
If the guest post guidelines ask you to submit a topic idea, then (based upon your research of previously popular posts), pitch some different ideas therefore the blog owner has some from which to choose.
One of many common questions regarding guest blogging is whether or not you should be utilizing your best content for your blog or for your guest posting. It really is determined by the quality of the blog you will be submitting your articles to. When the blog has outright 900 word posts with plenty of screenshots, your post needs to be similar. If the blog has simply posts with 500 words or less with just one image, in that case your posts (again) must be similar. The following are other good methods for making your guest post as awesome as you possibly can.
The first thing to remember in regards to a great guest post is it is not concerning your business, your merchandise, or maybe your services. Guest posts should be valuable sources of information – not advertisements! Any specifics of your company and related items must be restricted to the writer bio. Occasional mentions, stories, or examples are OK to illustrate a point, but many of the post should be centered on something apart from your company.
Check out posts in your target blog. Do they use a great deal of headers, bolded text, images, quotes, or other special formatting? Ensure that your post has similar elements to complement other posts on the website.
Show the blog owner you know their content by together with a few internal links back to some of their posts. The best way to achieve this is to execute a Google search for site:domain.com intitle:keyword. This will get you their top posts over a particular keyword so you can link that post towards the keyword within your post. Also, should you mention any specific products, books, etc., be sure to link to those too (assuming it’s not self-promotional).
At the end of your amazing guest post, be sure to incorporate a call to action for comments. The greater discussion your post generates, the higher!
The best way to Craft an excellent Guest Bio
The main element of guest blogging (for you personally) will most likely be your guest post bio. Normally, this is the only place you should include self-promotion links back to your site, blog, product, service, book, etc. What you write in this particular section will depend on your guest blogging goals.
Should your goal is to buy good backlinks, make absolutely certain your bio contains a link back aimed at your website together with your target anchor text and you are common set.
When your goal is to obtain traffic back aimed at your website, then you should consider in which you want that website visitors to go. Depending when it comes to your guest post along with the audience in the blog you set it upon, you might like to send visitors to a custom website landing page or page regarding a specific product / service.
When your goal is always to increase followers to the social accounts, do this by having a line on the end of your own bio that says “Follow me on (insert your top social media and link here).”
If you’re aiming to turn into a regular cause of a blog, or simply want the blog owner to brag about what a fantastic guest blogger you might be, then be sure you do your very best to enhance your post to popularity using your own audience. The blog owner will love it if you send new readers their way. Also, make sure you reply for your comments. That will go a long way in case you are attempting to build authority inside your industry.
When the goal is traffic, the results of the guest blogging should really be measured. The easiest way to do that is always to create a professional Segment in Google Analytics. You can study how to setup dexrpky09 Advanced Segment on this page regarding how to discover which internet marketing strategy drives the most effective traffic. You just need one segment while using source dimension with multiple statements for each and every domain that you may have guest blogged for – you may have up to 20 or statements per Advanced Segment. Mine looks like this…
Employing this, you may view your Google Analytics data based on referrals from your guest posts. This helps you determine the prosperity of your general guest blogging strategy in terms of generating traffic and making conversions. If you’re not sure the best way to track conversions, see this post on getting actionable data to figure out how to setup goals.
Finally, don’t forget that guest blogging could be a two-way street. It’s challenging to sustain your own blog content while guest posting on a lot of other blogs. So make sure to open an invitation for guest bloggers to publish all by yourself blog. This way, you can keep fresh content all by yourself blog, put in a new perspective for your personal audience, and hopefully get new readers out of your guest blogger’s community. It’s a win-win situation!
Will you use guest blogging in your online marketing strategy? The other things could you suggest to get a business planning to improve their guest blogging success?