iBeacon refers to Apple’s Bluetooth-based beacon technology that allows Triston Goodwin to deliver or receive minimal amount of data within short distances. The typical beacon message or data consists of an UUID (universally unique identifier), an important as well as a minor value only.
While the idea of ‘beacon’ is relevant to any or all hardware works with the Bluetooth Low Energy underneath the Bluetooth 4. specification with iOS being the initial platform to introduce this technology on the market, the essential concept of BLE was originally devised by Nokia. The name ‘iBeacon’ has been trademarked by Apple for the standard beacon protocol.
The iBeacon is an innovative low-cost technology that draws Location Based Services in iOS to help you apps determine their position over a micro-local scale, then send hyper-contextual content to users based on the location. iBeacons, however, tend not to use latitude and longitude to define locations, instead depend on Bluetooth Low Energy (BLE) signal, for your iOS devices to detect them.
To sum it, the iBeacon technology involves two parts – broadcaster or sender (beacon device) plus a receiver (smartphone and app).
Ever since the Bluetooth Low Energy or BLE technology consumes low energy, it really is suitable for simple applications involving minimal periodic transfers of web data. An iBeacon periodically broadcasts a small-Energy Bluetooth (L.E.B.) signal which may be captured by any iOS devices nearby.
Depending on the data received the iOS device can be now responsible to correctly interpret your message and perform action accordingly. At this time the iBeacon technology works on the compatible iOS device which includes iOS 7 or later as well as Bluetooth facility excited.
In simple words, the Bluetooth Low Energy Communication might be explained as small bits of data, advertised or broadcasted at frequent intervals by the beacon via radio waves. The iBeacon app development are done is such a way that these sets of data will probably be received by devices like iPhone, iPad or iPod, where they can be used various smartphone applications, causing stuff like push messages, prompts and others.
The typical technology for iBeacon requires a set 100 ms interval. Frequent broadcasting for faster discovery by devices is possible however it shall impact the life of the battery in the iBeacons.
The iBeacon technology is capable of performing not just sending meaningful data. The scope and limitation of the technology will even rely on the level of the hardware this has been installed into. While cheaper devices may just emit the fundamental iBeacon protocol, other devices may also offer additional features like sound or light activation, temperature sensing and motion control.
Since iBeacons rely on a favorite technology like Bluetooth which can be readily available on nearly every device without requiring a lot of power, they can be tactfully applied in multiple areas.
Owning an iBeacon network helps brands, retailers, apps or platforms find out wherein a customer is within close proximity. This creates an environment to allow them to send clients hyper-local and meaningful messages/advertisements that may again be instrumental in driving sales.
Whenever a customer by having an iBeacon compatible device arrives in a store, the apps on his device will alert him the moment it catches the signal of the iBeacons installed in the store. It shall send a relevant data to the server, upon which app actions, push notifications, etc occur. The straightforward messages could possibly be discount rates and limited offers or even reminders and for that reason can boost your shopping experiences. Going through this, it can be asserted that iBeacons have certainly introduced a fresh means for brand communications.
Recent surveys show that iBeacons can also be being thought to be helpful mediums which can be placed on educational context. For instance, simple games involving students to explore and unveil things and also scientific experiments can be supported via iBeacons. They can be being seen a helpful tool that may drive young minds towards different subjects like technology, logic, geography, etc.