Google has just presented a comprehensive update to it’s local ranking algorithm which has completely changed the face of it’s local search engine results.
The adjustments have left many local businesses reeling, with many different sites dropping out from the 1st page of Google for their target keywords.
The regular ‘7 pack’ of local map results has disappeared, replaced by way of a new ‘3 pack’ results that do not contain any organization cell phone numbers or address details.
Google has put another step in between the users having the capacity to contact local businesses from their search engine results for free.
If you’re not in the top 3…then your company is toast and you WILL Stop being getting seen for virtually any local terms.
Telephone numbers, address information and the connect to seo services los angeles are Will No Longer displayed from the local search engine rankings.
And this is what it used to look like from the local search engine results. No more free business information listed on bing.
This can have got a significant effect on how users interact with local results and puts an even larger concentrate on staying in the best 3 within the local results.
I really believe the update can place a level higher concentrate on getting reviews and building from the citation profile.
But, it will be interesting to discover how this plays out – it doesn’t look like an upgrade for searchers/users plus more a marked improvement for Google’s financial well being as increasing numbers of businesses will probably be forced on the Adwords platform, and more ad views as being the products.
The neighborhood results are heading towards a ‘pay to play’ model where Google can look to charge for these local listings and just display ‘qualified’ professionals in this area.
This excellent post outlines more about the Google Home Services ads and in addition encouraging businesses to be ‘certified’.
This Google local update is massive and it has huge implications for many local businesses who rely on their local visibility in the search engines to build more business.
Whilst the upgrade probably isn’t the ideal for users, it can be Google’s platform, and they also are capable of doing anything they like and are trying to monetise the regional channel which is providing ‘free’ traffic to local business owners for a long period.
For small businesses, the seolosangelesd681 happen to be raised and also you better stay in that best 3 otherwise you’re not getting any visibility or traffic whatsoever.
It will likely be interesting to see how this plays outside in the coming months. I believe we’re set for a rocky ride still to come!