Most AdWords Management companies would like you to think that AdWords management is all about niche research. Take it from an AdWords Management expert; This is totally untrue! Niche research is only a small part of the AdWords puzzle. Concentrating on it and keyword list building alone can be fatal for your AdWords campaigns. In fact, it is totally useless if you or your AdWords management company focuses solely on niche research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a very good reason to stay miles away from AdWords management firms that go on and on with regards to their “niche research”. Market and keyword research can be Extremely expensive if it’s not done the right way. I view it being a crutch for many AdWords management companies. In the end, how hard can it be to construct a big keyword list, sit back and watch as being a client spends countless dollars testing out a new list then simply just seeing which search phrases are profitable or not.
My point is keyword research is something that is certainly very affordable and does not require a lot of wasteful spending. It is additionally something that ought to be done very gradually to avoid wasteful spending on huge amounts of keywords that don’t convert into sales or clicks. (This would damage your campaign history too).
Watch Out- Should you come across a company that talks about keyword research without suggesting about the following things, watch out. When they don’t mention these next few thing for you then 1) they don’t have what must be done to guard your wallet from wasteful spending, 2) They’re not doing much work for you personally…AT ALL.
AdWords Management will not be All About Keyword Research
Actually Niche Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is really important in AdWords management for the reason that Google HATES campaigns that have virtually no adgroup relevancy. Irrespective of how much time it takes to set a campaign up like this, even if this a whole new keyword list your campaigns needs to be set up with perfect relevancy. Each keyword should be placed into an adgroup all by itself or either be put in an adgroup with just several closely related keywords. It may take hours to set up a campaign like this but it’s an important element of decreasing outrageous click costs.
Ad Relevancy- I can’t let you know how frequently insufficient ad relevancy KILLS AdWords campaigns. Google is obsessive about relevancy, needless to say and expects to find out that the ads are perfectly highly relevant to the keyword which had been searched on. Every one of keywords an advertisement written particularly for that individual keyword using the keyword searched on appearing at least twice within the ad. Why don’t AdWords management companies let you know about this? This can be a crucial a part of niche research! Initially you will get sorry results and click costs should your ads don’t have perfect relevancy! Secondly how can you possibly get accurate results from “Niche Research” if you’re contaminating the research with ads that do not convert and this cost a fortune?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy has a heck of a great deal to do with market and keyword research. Think about it… What exactly is the whole purpose? The objective of niche research is to find which keywords are:
A-Profitable (Are People searching under this keyword looking to buy my product?)
B-Affordable- (Providing an excellent return on your own click cost investment)
C-HORRIBLE – (You have to find which keyphrases are not bringing you targeted visitors and sales. You know, those that cost a lot money but don’t bring in a dime. You have to find these terms and DELETE them.)
Landing Page Relevancy is the place where with a mixture of special programming and Search Engine Optimisation, you make your landing page perfectly related to your keyword list. This keeps customers on the site longer and makes Google charge you far lower costs per click. Whatever you do make certain you don’t fall for the “Market And Keyword Research Speech” most AdWords management jmegga are giving because it is “nothing” with no strategies I stated earlier.
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