While developing mobile apps, businesses target Android due to its massive worldwide mobile operating-system market share. Alphabet has made Android available as an open source mobile platform. Also, it updates the mobile operating system at regular intervals with new features and enhancements. But the penetration rate of individual versions of the mobile operating-system differs.
Alphabet fails to regulate the Android smartphones, tablets, and phablets manufactured by various companies. Hence, the devices manufactured by different companies have varying hardware features despite being powered by the same version of Android. That is why; it will become required for developers build mobile apps by targeting a variety of devices powered by different versions of Android.
While planning, developing, and testing the mobile app, they need to focus extensively on its accessibility, functionality, performance, usability, and security from the mobile app to maintain users engaged irrespective of their collection of Android device. Also, they have to explore approaches to create the app deliver personalized user experience across varying devices and os version. They further have to address several common challenges to develop a robust Android app.
As mentioned earlier, the market share of individual versions of Android differs. According to the latest data released by Google, the most recent version of its mobile operating-system – Nougat – features a market share less than its predecessors – Marshmallow, Lollipop and KitKat. Each new edition of Android comes with several new features and enhancements. The developers have to include specific features in the app to really make it deliver optimal user experience by making the most of these additional features. At the same time, they also have to be sure that the app delivers rich and personalized user experience on devices powered by older versions of Android. The developers must target multiple versions of Android to help make the applying popular and profitable inside the short run.
Unlike other mobile systems, Android is open source. Alphabet allows device manufacturers to customize its operating-system according to their specific needs. Also, it can not regulate the Android devices launched by various manufacturers. Hence, the devices have varying hardware features despite being powered by the same version of Android. For example, two devices powered by Android Nougat may vary from one another within the category of screen size, resolution, camera and other hardware features. While developing an Android app, the developers need to make sure that it delivers personalized experience to each user by accessing all hardware attributes of his device.
Google has not yet released any common interface (UI) designing process or rules for that mobile app developers. Hence, most developers build Folkd without following any standard UI development process or rules. If the developers create custom UI interfaces in their way, the apps usually do not look or function consistently across different devices. The incompatibility and diversity of the UI affects the consumer experience delivered from the Android app directly. The smart developers opt for responsive layout to maintain the UI consistent across many devices. Also, the developers have to test the UI with their mobile app comprehensively by combining both real devices and emulators. But often developers discover it daunting to create a UI that make the app look consistent across various Android devices.
Most developers use third-party APIs to enhance the mobile app’s functionality and interoperability. But the standard of third-party APIs available for Android app developers differs. Some APIs are designed for a particular version of Android. Hence, these APIs usually do not work with devices powered by different versions from the mobile operating system. The developers have to explore ways to make a single API work on different versions of Android. However they often think it is hard to make the app work smoothly on different cfbska devices with the same group of APIs.
Its open source nature makes it easier for device manufacturers to customize Android in accordance with their specific needs. But the openness along with its massive market share made Android at risk of frequent security attacks. There are numerous occasions when security of an incredible number of Android devices has been impacted by security flaws or bugs like Stagefright, ‘Certifi-gate’ mRST, FakeID, Installer Hijacking and TowelRoot. The developers need to include robust security measures inside the application and utilize latest encryption mechanism to help keep the consumer information secure despite targeted security attacks and security flaws in Android.
The newest data posted on various website depict that Google Play Store features a higher variety of mobile apps than Apple App Store. Also, a large percentage of Android device users prefer free apps to paid apps. Hence, the developers must promote their mobile apps aggressively to achieve higher download numbers and implement app monetization options. They also need to implement a thorough digital marketing plan to advertise the app by targeting by far the most relevant users. Many developers must avail the assistance of digital marketing professionals to promote their apps aggressively.
Users have option to select from several Android apps offering identical features and functionalities. But developers often find it daunting to build apps with unique features and functionality. They often times include features and functionalities in the app making it much like a number of apps available in the same category inside the Play store. Unlike Apple, Google fails to implement stringent guidelines to examine the quality of new apps being published to its app store. Insufficient standardized quality assessment guidelines often make developers address issues associated with patent. Some developers need to design and modify their apps in future to prevent patent issues.